Topic
Creativity in Social Media
A brief introductory presentation followed by a group discussion about how people can creatively use social media to get their messages out.
Our Speaker
Benson Hendrix, @desertronin, presented. It was a lively discussion, but then, when your speaker shows up in a kilt wearing a Lucha Libre mask, what else would you expect?! Several of us live tweeted during the meeting. We had six pages with the hashtag #smnm!
Talking Points
• Social networking provides Web sites to people who shouldn’t be allowed anywhere near a computer.–Michael Dean
• Thinking of social media as tools can be limiting.
• Think of social media as ingredients, not singular tools.
• Talking about Iron Chef and how it applies to Social Media and using social media elements for your own style.
• Use the tools that you are comfortable with for social media. Don’t use YouTube if you don’t feel comfortable with video, for example.
• Press releases don’t cut it for social media. Amen!
• Social media is an alternative way to present your view or your side of the story.
• Multiple messages to multiple audiences via multiple media.–Eli Lee
• Dell and Zappos are companies that do a good job of connecting, not just shouting.
• Social Cruft: People ditch social media sites to escape creepy people from your past – ever done it?
• Talking about how a tweet can be taken out of context from the longer conversation might be going on.
• Watch what you say on Twitter. No tweets are “off the record”. What you say can be used against you in the court of public relations.
• Have open conversations with your boss about social media parameters.
• Talking about using @cotweet for companies or organizations to manage multiple people tweeting under one account.
• People will say negative things about you whether you respond or not.
• Talking about using Google Alerts to monitor your business name, your name, your industry.
• Have your CEO take pix and upload to twitpic – easy way to get them on Twitter.
• A friend (an expert headline writer) the other day had a great suggestion for me for writing short: Study billboards.
Those Who Dared to Attend
@ashdhart, @alaska_dreamer, @james3neal, @jesmc, @kelliepeterson, @mariojchavez, @mirevj, @mktgroadkill, @norareed, @srharris19, @stealofadeal, @stenaranjo, @wreichard2.
Several others who are not on Twitter yet.
Virtually: @YourGoToGuy
Our Speaker: @desertronin
SynerQue
SynerQue meets on the 4th Thursday of each month at 6pm to share ideas and success stories about all things social media in New Mexico. Each meeting will feature a guest speaker who is blazing trails in their industry using social media. The meetings are followed up with informal networking and idea sharing. So come out and meet other movers and shakers in the NM social media sphere!
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