Topic
Social Media & The New Rules of PR and Marketing
The one-hour presentation was followed by a group discussion about social media as one of “The New Rules of PR and Marketing.”
Our Speaker
D.J. Heckes is owner and CEO of EXHIB-IT! Tradeshow Marketing Experts, a GSA Certified business in Albuquerque, NM. For more information on DJ Heckes and EXHIB-IT!, you may visit www.exhib-it.com, twitter, facebook, and LinkedIn.
Talking Points
• In learning about Ziggs, Squidoo, and Zoom, make sure you are controlling your online information. [Drake Intelligence Group can help you with your Reputation Management.]
• Use LinkedIn to connect with people that can help you grow your business.
• Write new releases and put them on your website. Once a week is great, but try for a minimum of once a quarter.
• Learn to identify your target audience. Not everyone is your customer. Must focus the information towards your target.
• Having a website for your business is crucial. Your audience wants info right now. They will not wait for the information.
• DJ explained the tools or stat sites for measuring SEO.
• Your website should convert your visitors by sales or sign-ups through a call to action.
• The key importance of blogging is building relationships.
• Twitter can help you learn what people are purchasing and why (the basics of market research).
• Viral marketing is any medium that encourages people to pass on a marketing message to others, creating the potential for exponential growth.
SynerQue
SynerQue meets on the 4th Thursday of each month at 6pm to share ideas and success stories about all things social media in New Mexico. Each meeting will feature a guest speaker who is blazing trails in their industry using social media. The meetings are followed up with informal networking and idea sharing. So come out and meet other movers and shakers in the NM social media sphere!
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